In the lightening-fast-paced world of FMCG, being found online is just as vital as being seen on store shelves.
Our specialised SEO services for food and drink brands are designed to increase your online awareness with SEO, ensuring your products are top of mind and easy to find when customers search. From optimising product pages and recipe content to local SEO for retailers, we build strategies that align with the speed and competitiveness of the FMCG industry.
By focusing on high-intent keywords, seasonality, and customer trends, we will create a seamless connection between your brand and the audience you are targeting.
Whether you’re a niche artisan producer or a national household name, our SEO solutions deliver measurable results, helping you thrive and sell more in a digital-first world.
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Contact us today and let us build out a winning FMCG SEO strategy that generates customers and revenue.
SEO Services for Food and Drink Brands
From small food producers to large-scale drink manufacturers, our SEO strategies are designed to ensure your brand gets noticed by the right customers. We’ll help you rank for key searches, increase visibility, and drive more sales in this competitive industry.
Who Can Benefit from Food & Drink SEO?
The food and drink industry is one of the most competitive markets online, with businesses relying on search engine visibility to attract customers, drive sales, and grow brand awareness. Whether selling directly to consumers, working within hospitality, or distributing products to retailers, a strong SEO strategy helps food and drink businesses increase organic traffic, improve conversions, and gain a competitive advantage.
Potential customers search for recipes, product reviews, and dining options online, SEO is essential for long-term success and customer engagement. Sectors that will benefit from an SEO strategy are listed below:
SEO is crucial for restaurants looking to rank in local searches, attract diners, and increase bookings. Optimising for location-based keywords, menu searches, and online reviews helps businesses stand out in a crowded hospitality market.
SEO helps food and drink eCommerce businesses increase visibility for product searches, grow online sales, and improve category rankings. A well-optimised website ensures customers can easily find and purchase food and beverage products online.
Food and drink manufacturers use SEO to increase brand awareness, rank for product-related searches, and attract both B2C and B2B buyers. Content marketing strategies such as recipe guides, nutritional insights, and product comparisons help boost organic traffic.
SEO is essential for alcohol and beverage brands looking to increase product discoverability, grow their eCommerce presence, and educate consumers on pairings, tasting notes, and production methods. Content marketing and local SEO play a major role in driving engagement.
SEO helps supermarkets and grocery retailers rank for online grocery delivery, product categories, and recipe-based searches. As online shopping continues to grow, optimising for local searches and delivery options is key.
SEO is vital for food bloggers looking to rank for high-traffic recipe searches, attract advertisers, and monetise their content. Optimising for seasonal trends, ingredient-based searches, and structured data (rich snippets) improves visibility.
SEO helps B2B food service suppliers rank for industry-related searches, generate leads, and attract restaurant and hospitality clients. Content strategies including guides, trends, and supplier comparisons help businesses establish authority.
SEO helps food subscription services rank for diet-related searches, meal prep ideas, and nutritional advice. Optimising for long-tail keywords and dietary preferences (vegan, keto, gluten-free) enhances customer acquisition.
SEO is essential for niche food brands looking to increase brand recognition, highlight unique selling points, and reach a specific audience. A strong content marketing strategy focused on quality, sustainability, and sourcing helps boost organic reach.
An SEO Agency for Food and Drink Suppliers and Brands
If you’re a food brand, restaurant chain, or online retailer, standing out in this competitive market is crucial and that’s where our specialist SEO services come in.
We specialise in helping food and drink businesses increase their online visibility, attract the right audience, and grow their brand.
Work with an agency that knows the flavour of the food and drink sector. Let us help your business shine online and turn clicks into loyal customers.
Clients we have worked with in the Food & Drink Sector
We’ve been fortunate to work with a range of innovative businesses in the food, drink, and FMCG sectors, a few of which are highlighted below. Our expertise lies in creating SEO strategies that help these brands stand out in a crowded market. From driving traffic to boosting brand awareness and supporting retail sales, we craft campaigns that turn browsers into buyers. Whether promoting a new launch or enhancing an established brand's reach, our approach to SEO ensures growth and lasting success in the fast-paced world of food, drink, and FMCG.
Food & Drink SEO Services FAQ
How can SEO help our food and drink business increase online orders and sales?
SEO improves your website’s visibility in search results, driving more organic traffic from customers actively searching for your products. We optimise product pages with detailed descriptions, improve mobile usability, and implement structured data to enhance visibility in Google Shopping. For restaurants and cafés, we use local SEO strategies to increase bookings, takeaway orders, and foot traffic.
Can you help us rank for food-related keywords like “best organic coffee”?
Yes, we specialise in helping food and drink brands rank for high-intent keywords. We identify niche opportunities where you can compete effectively, optimise content for voice search and long-tail queries, and enhance domain authority through high-quality backlinks. Our strategy ensures your brand ranks for both general food searches and specific product-related queries.
How do you optimise food and drink content for SEO?
We focus on keyword-rich product descriptions, engaging blog content, and recipe-driven marketing to attract organic traffic. We also optimise images, use structured data for rich snippets, and ensure your website loads quickly on mobile devices. By answering common customer questions through SEO-driven content, we help your brand build authority and attract more visitors.
How do you approach link-building for food brands?
We secure high-quality backlinks from food bloggers, recipe sites, industry publications, and restaurant directories to improve your domain authority. We also leverage influencer marketing, guest posts, and PR strategies to build credibility. Unlike spammy tactics, we focus on ethical, long-term link-building to ensure steady SEO growth.
Can you help us with local SEO for our restaurant, café, or food delivery service?
Yes, local SEO is crucial for food businesses. We optimise your Google Business Profile, ensure accurate NAP (name, address, phone number) details across directories, and encourage customer reviews to improve credibility. We also target location-based keywords and optimise for voice search to attract nearby customers searching for food and drink options.
How long does it take to see results from SEO for a food and drink business?
Most businesses see noticeable improvements within three to six months, with significant traffic and revenue growth in six to twelve months. E-commerce food stores often experience quicker gains with optimised product pages, while local restaurants benefit from faster local SEO improvements. Consistency in content marketing and technical SEO is key to long-term success.
Claim your
FREE SEO Audit
To claim your FREE SEO audit simply follow these three steps:
1) Let us know the best way to contact you
2) Tell us which website you would like us to audit
3) Submit the form and we will be in touch
We'll be in touch for an initial discovery call and then provide you with the audit, which includes a bespoke strategy and roadmap to help you dominate organic search.
Claim your free SEO audit today and see how we can help you grow your business with competitive SEO.