Hi, I am Paul Lymer. I'm the principle marketing consultant and founding director of Improve Marketing.
Throughout my marketing career, some 25 years+ experience working with brands and SME's. I have worked within a wide range of sectors including; Retail, Leisure, FMCG, Automotive, Services and B2B both client side, within agencies and consulting as a freelance.
I work with small companies, helping start ups to launch and get off the ground. Likewose, I also work with well established SME's helping them to develop brand and or move into new markets and overseas. I have built, trained and monetised digital departments within agencies. I have also re-organised the marketing functions within a business building in-house agency style communications teams.
More recently I have set up my own business. A business that is dedicated to offering the best freelance marketing services for hungry and ambitious businesses like yours.
I am a growth marketer, a 'get to business marketing consultant' who enjoys seeing businesses grow and expand. In all of my roles I have been successful at driving growth and increasing revenues for businesses in the UK and overseas.
My key objective is make sure that every marketing pound spent delivers maximum impact and return. From marketing strategy to planning advertising campaigns, digital marketing to brand strategy my team and I can provide Marketing Director level consultancy services for our clients. This can be in the form of extra resource, supplementing your teams skills with expert advice and experience, or as a sole freelance marketing consultant working alongside a management team to grow your business with a successful marketing plan and campaign delivery.
I spend most of my time commuting between Suffolk & London; however, we do work with businesses all over the UK. Distance is not relative in the modern world of communications. Being effective in the role is.
If you would like to work with me, a passionate and enthusiastic freelance marketing consultant who has a working knowledge across all channels then why not get in touch and we will come straight back to you.
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If you are looking for a Marketing Consultant that can help you grow your business get in touch right away.
Working with a Freelance Marketing Consultant
Based in the UK, I work with businesses of all sizes, providing a flexible and adaptable service designed to meet your each busineeses goals. As a freelance marketing consultant, I collaborate closely with you to understand your business, your audience, and your vision, ensuring every strategy is tailored uniquely for your business but also to deliver real results.
Whether you’re aiming to enhance brand awareness, improve customer engagement, or drive business growth, I offer the expertise and independence to help you succeed. From strategic planning to hands-on execution, I’m here to make your marketing efforts effective and impactful.
Let’s work together to grow your business and reach the audience you deserve, get in touch today to see how I can help!
Marketing Consultant Services
Strategic Marketing Consultant
Working with your team I will help you to create and define your marketing strategy.
From the creation of a marketing plan to competitor analysis I'll help your business define the right message, marketing mix and deliver your marketing comms to your target audience as efficiently and as effectively as it can be delivered.
Be more strategic, define goals and achieve them with a better strategy.
Freelance Brand Consultant
Working with start ups to established businesses, I'll help you define where your products or services are positioned and where they could be.
I'll develop a brand strategy, improve design and identity and show you how to get cut through in your market.
If you need fresh ideas, backed up by research that will help you build the reputation that your business deserves
then you need to be managing your brand as well as your business.
Digital Marketing Consultant
The world now revolves around the internet and so does your business.
I will maximise the impact of your digital marketing channels such as SEO, PPC. Develop e-commerce strategies that sell. Lead generation that works.
From web design to conversion rate optimisation, I'll help you create a winning digital marketing strategy that gets you traffic and customers and helps your business to succeed online and get the results that you want.
Why Hire a Freelance Marketing Consultant?
When you hire a freelance marketing consultant, you gain access to a wealth of expertise built from working across diverse industries and businesses. From innovative start-ups to established global brands, I’ve collaborated with companies of all sizes, adapting strategies to achieve measurable results.
This breadth of experience means I understand what works, regardless of your sector or goals. Whether you're looking to grow brand awareness, enter new markets, or optimise your marketing efforts, I bring proven strategies and fresh insights to help your business grow and thrive.
AFFORDABLE CONSULTANCY
An outsourced freelance marketing consultant, as opposed to an employee doesn’t come with overheads. You pay for the work and services that you need. Hiring a freelancer is more cost effective than employing in-house resource. Outsourcing is affordable. You get specialist skills at excellent value.
LESS MANAGEMENT
Instead of engaging a full-time member of staff, you can conveniently work with a freelance marketing consultant on a per project basis. As managers ourselves, consultants cut to the chase, communication is key, we can work independently or as part of a team.
FLEXIBLE & HARDWORKING
A freelancer can be hired on a day rate or on a project by project basis providing a flexible solution to your requirements. We always work hard to impress to our clients. Not all projects and tasks require a full-time employee. Freelancers work hard to get more work.
ALWAYS INNOVATIVE
Freelance marketing consultants have to be innovative. As entrepreneurs we know that staying ahead and innovation is the what our clients want, we bring fresh ideas, new technologies. Being a freelancer demands being cutting edge, we have to be on top of our game.
NO TRAINING REQUIRED
Freelance marketers are already fully trained, expert in their field, so there is no need to go through laborious training schedules. Freelancers are professional marketers, we can hit the ground running bringing specialist skills and an in-depth knowledge from the get-go.
HIGHLY EXPERIENCED
By hiring a freelancer you get to tap into a huge amount of experience, experience earned from working across many industries and sectors. We have worked with large companies and small. Start ups to international conglomerates. We already know how to improve your business.
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Principle Strategic Marketing Consultant
Paul Lymer is a freelance marketing consultant and founding Director at Improve Marketing. Consulting and working within the marketing and advertising industry for over 25 years he was worked with large and small business in the UK and overseas helping to create and execute marketing strategies that drive growth.
Why Choose Me as your Marketing Consultant?
Accomplished marketing director with first hand experience of creating and executing successful marketing programs
Wide experience of industries with proven success in the Retail, Automotive, Leisure, FMCG, Services and B2B sectors
Expert senior strategic experience in brand, marketing strategy and digital used to handling budgets large and small
In depth knowledge of end to end marketing management practices, systems and tactics across all formats
Solutions driven, passionate and enthusiastic marketer who loves to help businesses grow and exceed their targets
Board level director who has sat on the boards of multi-million pound international businesses
Who I Have Worked With
Paul spent nearly four years leading the Go Ape Marketing team where he took on the role of Head of Marketing and latterly Marketing Director. Paul was also a member of the Go Ape Management Board responsible for managing the day to day operations of the business and delivering the strategy as directed by the Board of Directors. Cont'd
Rebecca Mayhew - Founder Go Ape
Paul's passion, dedication and motivation knows no bounds. They make every project a truly fabulous experience to be a part of and can take direction with a problem solving mentality and a clear precise vision. Working with Paul always is a real pleasure that you can't really class it as work, more a hobby!
Helen Durant - Marketing Director Hi-Tec
Paul spent thirteen years agency side where he was a board Director and head of department (Digital) at Rathbone Media and RP2. Throughout his tenure, some thirteen years, he was successful at promoting and growing companies across a wide variety of sectors including; Retail, Food & Drink, Leisure and B2B. Cont'd
Martin Cole - Partner RP2 Media
Costs and Fees
Marketing consultant fees vary from consultant to consultant, agency to agency. When you hire a consultant you should typically look at their experience, what industries and sectors they have worked in, their record and review for how long they have been in the industry. Alongside skill set, all of these factors come into play when costing consulting.
Freelance consultants can be hired on a project basis, a specific expertise or specialism. Typically marketing consultancy is charged on a day rate. Prices can vary from anywhere between £500 to £750 per day, depending on the particular requirement you may have (per project costs available on request). Discounts are available based on the length of the project or volume of days required. Initial consultations are free.
Freelance marketing consultants who are good at their job will pay back the costs of your fees and make savings, after all, that's what they do, grow businesses and make you more money.
When you hire a marketing consultant who is freelance you don't have to worry about any other costs such as pensions, NI, training or equipment. They are ready to go and can readily bring their experience to help you improve your marketing, grow your business and increase your revenues.
More on Paul Lymer's career so far...
I have always been interested in marketing and I am the guy that makes my family watch the TV ads instead of fast forwarding them. Of course they love me for that...
My career in marketing and advertising started some 20+ years ago with a job application to the Daily Mail Group of newspapers, a young guy and still not sure what I exactly wanted to do I had heard that advertising was exciting so perhaps here's the place for me to start. The newspaper business was fun and I learned a lot, but mainly I learned that I didn't want to be confined to one or two channels I wanted to work across every channel so an agency life was the choice for me.
I moved to Rathbone Media and into the London advertising scene under the mentorship of ex-Saatchi director Geoff Cole with whom I set about learning the advertising industry. At Rathbone we were not confined to one media or channel, we created campaigns that spanned regional and national press, radio, cinema, direct mail, TV and of course digital marketing. I cut my teeth here and quickly progressed through the ranks.
The agencies portfolio of clients and was wide too; with retail, leisure, FMCG and B2B. In the thirteen years that I spent consulting for clients at Rathbone Media I got to sharpen my skills as a marketing consultant and help build a great business eventually sitting on the board of directors at Rathbone and eventually RP2.
Whilst at Rathbone I was also responsible for the creation and development of the digital department, recruiting and training a great team of digital marketing consultants, building a team that pitched, won and managed over £1m of digital spend per year, in just a couple of years.
Eventually I wanted to take the step to client side. So I moved to Adventure Forest to head up the Go Ape and Air Space brands as 'head of' and eventually marketing director at the aptly named Banana HQ in Suffolk. Again sitting on the management board we helped to direct and develop this multi-national leisure business with four years of strong growth and a lot more tree time under my belt. Go Ape was a great adventure and I met a lot more brilliant people too.
In my twenty years as a marketer and consultant I have had the pleasure of working with some of the best marketing, advertising and business people that I could have hoped for, I guess that some of their entrepreneurial spirit must have rubbed off. Because now I have set up my own marketing consultancy, and gone freelance doing what I love most..
Helping businesses improve their marketing.
I am Paul Lymer a freelance marketing consultant and founding director of Improve Marketing. I work between Suffolk and London but look after the marketing and communications for businesses all over the UK. Why not get in touch and let's talk about your business and how we can help you?