Hello, I am Paul Lymer. I am the principle internet marketing consultant and founding director of Improve Marketing.
Personally, I have worked within the marketing and digital marketing sector for over 25 years working with a huge range of businesses of every size across every industry and sector. From Retail to FMCG, Leisure to Technology I have worked with new and established businesses big and small, growing them and helping them to do better marketing.
My experience spans sales, agency, client and now consultant side. I now own my own business, Improve Marketing, where our objective is to help businesses be better by doing better marketing.
Over my career I have seen the marketing landscape change dramatically. Bricks and mortar stores being overtaken by their online cousins, the rise of social media and of course the internet being responsible for most of that change. For your business to succeed it is more important than ever to have a well thought out, consistent and effective internet marketing strategy. That is where we can help.
At Improve Marketing, I lead a team of consultants and internet marketers who help businesses like yours to thrive on the internet. The internet is growing and so is a business’s reliance upon it. To succeed on the internet, you must be competitive, organised and a master of the various tactics and strategies that are required to prosper on the world wide web. From SEO to website design, email marketing to UX and CRO we have the expertise to help your business thrive online.
Our team of internet marketing consultants can help your business to do that. At Improve Marketing we help business grow via internet marketing.
If you would like to work with me, an internet marketing consultant that is driven to help your business grow, then get in contact with us and let’s organise a free consultation to discuss how we can help your business prosper in the competitive space that is the modern day internet.
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If you are looking for a Marketing Consultant that can help you grow your business get in touch right away.
My Approach to Internet Marketing
I’ve had the privilege of working with businesses of all sizes, from small local ventures to global brands, to enhance their online presence through digital marketing. My approach is built on long-term success, using ethical, proven methods that align with industry best practices to ensure sustainable growth.
Based in the UK, I regularly work with clients across the country, offering a personalised and flexible service that meets their needs. Whether you’re looking to improve local visibility or expand your reach internationally, I’m here to help.
My approach is simple: expert, honest, and results-driven. If you want to grow your business and connect with the customers you deserve, let’s have a chat.
Digital Marketing Services
To effectively market your business online you need to consider all of the digital marketing options that are available. Depending on the service or sector different strategies and tactics could be more effective. Our internet marketing consultants are highly skilled in all forms of online marketing, some of the services that we offer are listed below.
Why Partner with an Internet Marketing Consultant?
Bringing on an internet marketing consultant is an innovative and cost-effective way to elevate your digital marketing. Unlike larger agencies, consultants offer a highly specialised, bespoke service tailored specifically to your business goals, ensuring every effort aligns with your needs.
Consultants are not just affordable - they’re also incredibly adaptive. Their flexible approach means they can respond quickly to changes in strategy or market trends, helping you stay ahead in the fast moving digital world.
What sets internet marketing consultants apart is their deep expertise and proven ability to generate results. Many businesses are already leveraging consultants to refine their marketing strategies, outperform competitors, and drive measurable growth. With a consultant on your side, you gain access to the kind of cutting-edge innovation and specialised knowledge and transform your online performance.
Here's some more reasons why you should partner with a digital marketer.
COST EFFECTIVE OUTSOURCING
An internet marketing consultant can be brought into to manage a channel or all your internet marketing strategy on a day by day basis, project or long-term hire. The resource can be turned up or down as required and is usually much more cost effective than a permanent internal hire. There are no ongoing expenses.
INTERNET MARKETING SPECIALISTS
Internet marketing is all consuming, you must live it, breathe it and be delivering it all of the time to know what the most effective strategies are and how to best utilise them. Internet marketers are specialists, they bring specialist skills that are usually much more advanced than your team may already have.
INNOVATIVE DIGITAL SOLUTIONS
Staying ahead of the curve is critical to a good internet marketing consultant. Understanding the latest platforms, strategies, what can hurt your business and what can make it prosper are essential skills. Internet consultants must be better than their competitors. They have to innovate.
EXPERIENCED DIGITAL MARKETERS
Internet marketing consultants work across a wide variety of sectors and channels. They have done so for many years; they know what works and doesn’t work reducing the opportunity for costly mistakes and improving the likelihood of success. When you hire a consultant, you buy that experience. Experience that is has been hard earned.
YOUR COMPETITORS USE CONSULTANTS
Your competitors have probably already hired an internet consultant to manage their marketing. Whether they are using a specialist team to manage a channel or their complete marketing requirements they are taking advantage of this opportunity, so must you.
DRIVE BETTER ONLINE RESULTS
Internet marketing consultants deliver a better return on investment. They know what works, what doesn’t and the short cuts that will deliver growth and performance more quickly. Consultants need their clients to make money, they can achieve it faster and with the minimum of management or cost.
Why Choose me as your Internet Consultant?
Successful Marketing Director who has directly managed and delivered multi-million-pound internet marketing budgets.
Huge range of experience from E-Commerce to Lead Generation across all industries and sectors and business sizes.
A marketing strategist at heart with experience in creating online brand, marketing and advertising strategies.
A ‘sleeves up’ knowledge and understanding of all digital marketing channels from SEO to conversion rate optimisation.
A passionate and enthusiastic internet marketer who loves to build businesses and with a proven track record of growth.
Board experience of medium sized (£30m turnover) ecommerce businesses targeting customers in the UK and overseas.
What People Say About Paul
Martin C
- White Label Partner
Paul spent thirteen years agency side where he was a board Director and head of department (Digital) at Rathbone Media and RP2. Throughout his tenure, some thirteen years, he was successful at promoting and growing companies across a wide variety of sectors including; Retail, Food & Drink, Leisure and B2B.
Ash K
- Automotive Business
It is clearly evident that Paul has a vast amount of digital marketing experience however, his ability to apply this knowledge into results that truly matter is remarkable. In our short time collaborating together for a fast-moving company with aggressive targets, we achieved double-digit sales growth. I would not hesitate in recommending Paul for any marketing project!
Rebecca M
- Adventure Brand
Paul spent nearly four years leading the Go Ape Marketing team where he took on the role of Head of Marketing and latterly Marketing Director. Paul was also a member of the Go Ape Management Board responsible for managing the day to day operations of the business and delivering the strategy as directed by the Board of Directors.
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Principle Internet Marketing Consultant
Paul Lymer is the principle marketing consultant and founding Director at Improve Marketing. Consulting and working within the marketing and advertising industry for over 25 years he was worked with large and small business in the UK and overseas helping to create and execute marketing strategies that drive growth.
