Martin Cole - Partner RP2
Paul spent thirteen years agency side where he was a board Director and head of department (Digital) at Rathbone Media and RP2. Throughout his tenure, some thirteen years, he was successful at promoting and growing companies across a wide variety of sectors including; Retail, Food & Drink, Leisure and B2B.
Responsible for the inception and creation of the digital division, he created, built and trained a strong team of skilled individuals to help manage the transition of media spend from traditional to digital methods. Paul is as happy managing technical website builds or analysing analytical data as he is leading a team or creating long term marketing strategies. Paul's direction and leadership helped to grow the digital teams turnover to in excess of £1m in a short period of time.
Paul also sat on the board of Rathbone media, helping to manage and direct the company. He is a tenacious buyer who managed multi-million pound advertising accounts who loves all things marketing and advertising. I would highly recommend Paul to any company or potential employer.
Helen Durant - Marketing Director Hi-Tec Sports
Their passion, dedication and motivation knows no bounds. They make every project a truly fabulous experience to be a part of and can take direction with a problem solving mentality and a clear precise vision. Working with Paul always is a real pleasure that you can't really class it as work, more a hobby!
Rebecca Mayhew - Founder Go Ape
Paul spent nearly four years leading the Go Ape Marketing team where he took on the role of Head of Marketing and latterly Marketing Director (Designate). Paul was also a member of the Go Ape Management Board responsible for managing the day to day operations of the business and delivering the strategy as directed by the Board of Directors.
During this time Paul increased the marketing team from 4 to 10 building an in house skill set particularly with digital skills in line with business requirements. This led to less reliance on external agencies bringing areas such as SEO and content marketing in-house as well as reducing costs.
Paul is an experienced negotiator and he consistently reduced costs and improved the quality of purchased goods and services from suppliers including printers, memberships and associations as well as creative agencies. He improved revenues across a number of key areas of the business including partnerships and Gift Voucher sales – the latter of which increased from sales of £815,000 in 2013 to nearly £2 million in 2016.
Paul helped to create and develop the Air Space brand which Go Ape launched in December 2014. With the Marketing Manager he successfully launched multiple sites into highly competitive marketplaces and was part of the senior management team that built a business with three Air Space trampoline parks and 500k + customers a year.
Paul has a broad skill set and is as happy looking at the marketing strategy across the entire marketing mix including the more traditional elements of leafleting and outdoor as he is managing technical website builds and improving ROI across social channels. He has a great attitude and enthusiasm for all things marketing with a commitment to getting the job done. Paul is currently providing marketing consultancy and managing the marketing function for our other business Air Space trampoline parks.
We are Improve Marketing
THE FULL SERVICE MARKETING AGENCY
We’re an independent full service marketing agency with just one goal: We want to make businesses more successful with great marketing.
Our full service offering allows businesses like yours to manage and control multi-channel marketing strategies and deliver effective marketing campaigns with a single point of contact. No fuss, just great marketing.
We work with ambitious companies and brands helping them to thrive in the fast moving world of marketing, advertising and digital marketing.
We make marketing work hard and deliver results.
